Fashion Belle Modest Sewing Patterns & Modest Clothing

(Photo credits, clockwise from left: Official Royal Wedding 2011 linking to the British Monarchy Photostream on Flickr, Aliza's Bridal Boutique, two designs from Modest Couture by Elizabeth, Wikipedia, Wedding dr

(Photo credit: Dolce & Gabbana, Fashion Show Winter 2013, Woman) Over the past year, the study of best practices in visual merchandising has become a special area of interest for me in the formulation of plans for marketing Fashion Belle sewing patterns, both on package covers and possibly in retail fabric stores with a display of custom fabric.

Men who teach on the topic of female modesty generally emphasize proper coverage of the bustline. Their reasoning is that male observers who wish to maintain a high standard of morality are undesirably stimulated by women in public who wear clothing that exposes this area. This is no news, really, since modern fashion exploits cleavage for its sex appeal and sales power. Some surveys have even suggested that men view women with naturally smaller breasts, regardless of what the women are wearing, to be smarter, more moral and more modest than those naturally gifted with a larger shape! Data like that suggests to me that society needs re-education about the realistic shape of a woman.